Company Name | American Research Bureau |
---|---|
Website | www.nielsen.com/audio |
Snippet | Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. |
Type | Subsidiary |
Owner | The Nielsen Company |
Country | united states |
Founded | 1949 |
Revenue | US$422.31 million(FY 2010)[1] |
Website | www.nielsen.com/audio |
Industry | Media market (research) |
Products | Ratings data |
linkedin.com/company/american-research-bureau | |
Key people | Sean Creamer, CEO |
Net income | US$53.29 million (FY 2010)[1] |
size_range | 11 - 50 |
Area served | United States |
Headquarters | Columbia, Maryland |
Total assets | US$238.96 million (FY 2010)[1] |
Total equity | US$126.81 million (FY 2010)[1] |
Operating income | US$85.11 million (FY 2010)[1] |
Number of employees | 1,625 (Dec 2011)[1] |
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