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In Marketing Company Profile
| Company Name | In Marketing |
|---|---|
| Website | https://open.lib.umn.edu |
| Snippet | Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 1.”If you read the definition closely, you see that there are four activities, or components, of marketing: |
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