Company Name | Maidenform Brands, Inc. |
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Website | www.maidenform.com |
Snippet | Maidenform Brands is a manufacturer of women's underwear, founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform. |
Parent | Hanesbrands |
Founded | 1922 |
Founder | Enid BissettIda RosenthalWilliam Rosenthal |
Website | www.maidenform.com |
Industry | Apparel |
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