Broadcast Audience Research Council Company Profile

Aggregated data from the web about Broadcast Audience Research Council

Company Name	Broadcast Audience Research Council
Website	www.barcindia.co.in/
Snippet	Broadcast Audience Research Council (BARC) India is a joint industry company founded by stakeholder bodies that represent Broadcasters, Advertisers and Advertising & Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system. Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for broadcasters, advertisers and agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector. With a panel that is currently being scaled up to 180,000 individuals, BARC India is also the largest measurement company of its kind in the world. It uses Audio Watermarking technology to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts. The company was incorporated in 2010 and is based in Mumbai, India.[1]
Founded	2010
Website	www.barcindia.co.in/
Industry	Media
Key people	Punit Goenka (Chairman)Partho Dasgupta (CEO)Romil Ramgarhia (COO)
Headquarters	Mumbai, Maharashtra, India

Broadcast Audience Research Council is part of the India company list

Broadcast Audience Research Council is part of the Media company list

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